| Search engine optimization is the top way that visitors | | | | content on that page.There are several free, online |
| find websites today. So how do you optimize your | | | | tools to help you determine your keyword density on a |
| website?Selecting Keywords | | | | webpage. GoRank offers a free keyword density |
| Keywords are the terms that you expect targeted | | | | analyzer tool ( A generally desirable keyword density |
| prospects will use in search engines to find your | | | | is 4-7%.Sometimes, website owners go overboard |
| company.Choose Keywords Associated with Your | | | | when repeating a keyword on a page. Remember |
| Company's Focus | | | | that your website page must also be comprehensible |
| When selecting keyword, start by selecting keywords | | | | to your website's visitors. So don't repeat a keyword |
| that best describe your company's focus. For example, | | | | just in an attempt to have maximum keyword density. |
| if your company sells athletic shoes, keywords like | | | | Carefully balance marketing message with keyword |
| "athletic shoes" or "tennis shoes". Be sure to account | | | | density when editing your website pages.What To Do |
| for plural versus singular versions of keywords, such | | | | When an Appropriate Page Doesn't Exist |
| as "shoe" vs. "shoes" as Google currently treats plural | | | | When you don't have a website page that seems |
| and singular versions of keywords as two different | | | | appropriate for proliferating a keyword, ask yourself is, |
| words.Avoid Broad Keywords | | | | "Is this keyword appropriate?". If you don't already |
| Don't choose terms that could be considered too | | | | have a page on your website focused on that |
| broad in scope. For example, the keyword "shoes" | | | | keyword, it may not be an appropriate keyword for |
| would be too broad for an athletic shoe company. A | | | | your company.There may situations where you have |
| searcher who enters the keyword "shoes" in a search | | | | too many keywords that do in fact relate to your |
| engine query may be looking for a variety of shoe | | | | company's focus that do not currently have website |
| types, such as "horse shoes" or "nursing shoes" -- | | | | pages. In that case, examine your website site map |
| items which an athletic shoe company is not likely to | | | | and organization and determine if there are appropriate |
| carry.Choose Keywords by Popularity | | | | ways to extend your website's content without being |
| There are several useful tools available for selecting | | | | redundant.Link Building |
| the right keywords, such as the Keyword Selector | | | | The quantity of third-party links, or links from other |
| Tool from Yahoo! ( which allows you to enter a | | | | websites that point to yours, are the best way to be |
| keyword and see how many searches were | | | | listed higher in search engines. Although, it is not just the |
| performed the previous month on Yahoo!'s properties | | | | sheer number of links that determines your search |
| for that keyword and related keywords. A search for | | | | engine ranking but also the words within the linking text, |
| the keyword "shoes" using this tool may yield the | | | | also known as the "anchor text".Create a Link Building |
| following results:Searches Keywords715362 | | | | Strategy |
| shoes288926 new balance shoes234565 womens | | | | With the anchor text rule in mind, build a company link |
| shoes131741 shoes store97197 jordan shoes95219 | | | | building strategy. Ideally, your link building strategy should |
| man shoes70525 nike shoes62668 prom shoes58193 | | | | include ways to naturally build links through viral |
| shoes repair48386 puma shoesFrom these results, an | | | | marketing or partnership methods. In our example of |
| athletic shoe company might also select additional | | | | the athletic shoe company, perhaps links from |
| keywords that describe its products, such as "new | | | | manufacturer sites would be helpful, or perhaps |
| balance shoes", "jordan shoes", "nike shoes" and | | | | implementing a self-created affiliate program will help. |
| "puma shoes".Editing Your Website Content | | | | Whatever your approach, be sure to define the words |
| Assign One Page on Your Website to One or Two | | | | within the anchor text of the links.In Conclusion |
| Keywords | | | | Track Your Progress |
| Once you've selected your keyword list, select one | | | | Search engine rankings are never permanent -- |
| page per keyword on your website. For instance, on | | | | search engines are always updating their algorithms |
| the website of an athletic shoe company that sells | | | | that index and rank websites. So it's important to track |
| Nike(R) brand shoes, the keyword "nike shoes" might | | | | your progress on a regular, ongoing basis, to alert you |
| be most appropriate on the website page that details | | | | if changes need to be made.WebPosition ( tracks and |
| the Nike shoes the company carries.Proliferate the | | | | reports on search engine rankings based on keyword |
| Keyword Throughout The Website Page | | | | and search engine. WebPosition's scheduler function |
| Search engines use website page content to | | | | allows you to run reports automatically on a set |
| determine a page's theme. In the example above, a | | | | schedule, so that you can keep track of your rankings |
| page with the keyword "nike shoes" repeated often | | | | and those of your competitors on an interval |
| on the page would signal to the search engine that the | | | | basis.About Janet Driscoll Miller |
| website page is about "nike shoes". Therefore, repeat | | | | Janet Driscoll Miller is the president and CEO of |
| a keyword throughout its appropriate website page as | | | | Search Mojo. With over ten years of Internet |
| often as possible without sounding repetitive. Aim for | | | | marketing experience, Driscoll Miller is an expert in the |
| high "keyword density," the percentage of times a | | | | field of search engine optimization. |
| keyword phrase appears throughout all of your | | | | |