| "How do I get good people to listen to me?" | | | | So who would YOU rather buy from? |
| When's the last time you asked yourself that? | | | | A. The sales rep who sells various nutritionals or skin |
| Part of the reason marketers everywhere have such | | | | care products as part of their 'line',or |
| a tough time getting people to listen to them is | | | | B. Someone who cares about nutrition like you do, or |
| because their audiences (i.e., us) don't believe them | | | | about skin care and chemical-free products like you |
| entirely. | | | | do, and who sells a specific line because THEY love it |
| So how can they become an opinion leader? | | | | and use it themselves, too? |
| Problema... | | | | This is where network marketers have a very big |
| We all know the marketers are "selling" whatever | | | | edge over regular marketers. If you sell it because |
| (they're professionals aren't they?) and that they'll say | | | | YOU love it - because of how it helped you - you are |
| whatever nice words and make whatever promises | | | | like the tennis coach recommending a racquet so an |
| they have to, to make the sale. | | | | aspiring player. You are an instant 'opinion leader' to |
| So we, as marketers, are suspect. Yes, including | | | | tennis players and tennis player wannabes. |
| network marketers. Because a normal consumer | | | | The regular marketers are all abuzz about what it |
| doesn't know if we say the nice things to sell it and | | | | takes for a corporate spokesperson to be perceived |
| make a few shekels, or because we really love it | | | | as an opinion leader, so they'll be listened to when they |
| ourselves. | | | | deliver their product pronouncements. |
| Here's the good news... | | | | In a survey by a prestigious PR firm, they asked, "Who |
| We ALL like to buy stuff, don't we? So ask yourself: | | | | is a respected opinion leader?" |
| What kind of person do YOU most like to buy FROM? | | | | Findings: |
| Here's what I do. For anything that matters, I seek out | | | | "68 percent of respondents said: 'A person like |
| a member of the club, so to speak. | | | | yourself or your peer' is the most credible |
| As an avid tennis lover, if I'm thinking about a new | | | | spokesperson about your company." |
| tennis racquet, I'd not go to Wal-Mart to buy one. | | | | Isn't that what we just said? A member of the club (or |
| Instead, I have usually gone to a good tennis coach, | | | | even more passionate than you), or your peer or |
| took a lesson or two, and asked them for a | | | | better? Someone like you or even more so? |
| recommendation. I go to the best tennis places and | | | | Regular marketers have a much bigger hill to climb |
| people I can find. Because I love tennis. | | | | than network marketers. Many don't use what they |
| And yes, of course I know the person or shop is | | | | market, and they don't market it because the products |
| making something on the sale, I don't care. What | | | | have changed their lives. They are usually NOT a |
| matters is that they know and love their tennis. | | | | member of the community of those who care about |
| Say you, as a consumer, know that nutrition matters. | | | | X. |
| You know you need to supplement. And you want | | | | They just try to sell stuff to people who care about X. |
| whole food based products, no synthetics. | | | | People who care about X, being consumers, don't like |
| Or you're someone concerned about how your skin | | | | buying from people who really don't care about X in |
| looks, and you believe that the ingredients in the skin | | | | their own hearts and lives. |
| care products you use make a difference. E.g. no | | | | We want to buy X from X lovers. |
| chemicals or no animal products. | | | | X lovers are X opinion leaders. |