Never Wrestle with a PIG

The business books at the library and bookpowerful, he's a
stores fill many shelves. Some authors tendhumble teacher for someone at his level. His
to run a little long at the keyboard. Theredelivery is so understated you will discover
is one voice that stands out from the crowd,the value of his ideas naturally rather than
Mark McCormack.Mark McCormack is the founder ofhaving to work around an overzealous sales
thepitch. Listening to Mark's unassuming voice,
International Management Group (IMG) and waswith no airs, is like having an understanding
the guy who became Arnold Palmer's agent inbusiness partner in the seat next to you as
1959. At the time, although enormouslyyou drive down the road.Mark died in May of 2003
successful and popular, Palmer had only onebut his words and
endorsement deal - with Heinz for $500 a yearideas will help generations to come. You can
(and as much ketchup as he wanted).Mark andfind his stuff in almost any library and many
Arnie's simple handshake agreementlibraries have the audio books, too. A quick
changed the world of sports forever. Sticklook at will find most of his audios
with me, this is NOT about sports.It wasn't long beforein like new condition for a fraction of the
McCormack had signedcost.Many times you will be given a choice of
two other rising stars Gary Player and JackMark's audio books, abridged or unabridged.
Nicklaus. McCormack didn't limit himself toFor years I didn't much care one way or
golf. In 1968, he signed his first tennisanother until I listened to Stephen King on
player, Australia's Rod Laver as well asCD telling me why I should only choose
representing athletes from football, rugby,unabridged. Sure it takes longer, but you get
cricket, motor racing and a host of otherthe drift of the author's thoughts entirely,
sports.McCormack's company, Internationalnot just some of them chosen by an unseen
Managementeditor. Chose unabridged and go the extra
Group or IMG, became the biggest name inmile is possible.Here is a partial list of audio books and
corporate sport and moved beyond sports,CD's by Mark McCormack that I highly
managing former Presidents and PrimerecommendWhat They Don't Tech You at the
Ministers, Pope John Paul II and evenHarvard
represented the Nobel Peace Prize.There is more toBusiness SchoolWhat They STILL Don't Tech You at
the sports business thanthe Harvard
knowing how to swing a golf club or how tightBusiness SchoolOn Selling
to string a tennis racket. Mark McCormackOn Communicating
began sharing his common sense approach toOn Managing
business in 1984, when he wrote "What TheyOn Getting Organized
Don't Teach You at Harvard Business School" aOn NegotiatingThe 110% SolutionThe Terrible Truth
book that spent twenty-one weeks at the topAbout Lawyers:
of the New York Times bestseller list.He followed itHow Lawyers Really Work and How to Deal With
with "What They STILL Don'tThem SuccessfullyHit the Ground Running: The
Teach You at Harvard Business School" andInsider's Guide
recorded both of them on audio cassette.These areto Executive TravelStaying Street Smart in the
not sports books but essential,Internet AgeNever Wrestle with a Pig: And Ninety
down to earth, common sense, get-a-gripOther
business advice books. Reading them is great,Ideas to Build Your BusinessFor more BIG ideas on
but listening to them on audio cassette, readbusiness get my article
by Mark himself is an even bigger treat."Voice Mail Can Be Your Buddy"
McCormack is one of the most plain-speakingSend a blank eMail to the
and credible business teachers we have, andMailTo:If you take my advice and listen to Mark
he comes across especially well in thisMcCormack for the first time, I would like to
relaxed studio recording.Though Mark's principles arehear your opinion and reaction.