| There are many steps that you can take
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| | tools and additional information will
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| when you set up a Google Adwords campaign
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| | make you a savvier advertiser.
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| that will increase your bottom line. But
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| | When you are beginning your ad campaign
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| first, you need to know a few
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| | remember to use as many targeted keywords
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| "vocabulary" terms that are important to
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| | as you can. Use keyword variations for
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| understanding Adwords.
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| | example tennis rackets, tennis racket and
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| *broad match-This is the default setting
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| | tennis racquet. You can also try using
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| for Adwords. Broad keyword matching will
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| | misspelled words, and as many spelling
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| produce many impressions with few
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| | variations as you can think of. Your
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| results. For example, if your keyword is
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| | increase your chances of getting clicks
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| tennis shoes your ad will show up when
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| | at a cheaper rate because many of the
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| anyone enters tennis or shoes in any
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| | keywords you choose will be less popular.
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| order, and with additional terms (ie: red
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| | Also, limit your geographic area to just
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| tennis shoes). If you have a small
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| | a few countries (ie: U.S. and Canada
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| niche, a broad match can give you a lot
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| | only). Once you've established success
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| of exposure however, your cost per click
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| | in these regions you can expand to other
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| will be higher at first.
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| | markets.
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| *negative keyword-This stops your ad from
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| | With regards to pricing your bids, try to
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| being shown if someone uses that keyword
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| | start your bids high to see where the
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| in their search. To use negative
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| | traffic is and then you can cut back to
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| keywords, simply place a minus sign in
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| | economize your advertising dollars. If
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| front of the phrase. For example, if you
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| | most bids are at 25 cents, and the top
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| want to avoid freebie seekers, use -free
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| | bid is $5.00 then the top bidder is
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| in your keyword list.
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| | trying to control the #1 spot. In a case
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| *phrase match-A phrase enclosed in quotes
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| | like this, you can bid $4.99 and only
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| (ie: "red tennis shoes"). This will
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| | have to pay 26 cents. Check your bids
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| ensure that you ad will be shown to
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| | regularly to make sure #1 doesn't
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| anyone searching for that specific phrase
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| | underbid you. However, try not to get
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| in that order and may include additional
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| | caught up in a bidding war. There are
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| phrases.
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| | ways to drive traffic to your site
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| *exact match-A phrase enclosed in
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| | without killing yourself financially.
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| brackets (ie: [red tennis shoes]). Using
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| | You should study your competition
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| exact match will show your ad only when
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| | carefully. Look at all of the ads that
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| the customer enters those words in that
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| | place on the first page of Google. See
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| order and no others.
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| | if you can apply anything from their ads
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| *conversion rate- The number of visitors
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| | to your writing. There is nothing wrong
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| who actually buy something. With 100
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| | with copying a popular ad formula.
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| visitors and 3 sales, your conversion
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| | Even as an affiliate it is essential to
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| rate is 3%.
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| | collect the e-mail addresses of your
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| *return on ad spend-The number is
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| | prospects. Having a way to contact
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| calculated by measuring how many dollars
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| | potential customers will allow you to
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| you take in versus how much you spend on
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| | sell more than one time. You can collect
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| advertising. If you spend $1,000 and
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| | e-mail addresses with an exit pop up for
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| take in $5,000, your return on ad spend
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| | those who do not buy. You can also have
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| is 500%.
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| | a newsletter offer page before the main
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| *return on investment-If you spend $1000
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| | sales page of the affiliate program.
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| to make $50,000 then the return on your
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| | When you collect the e-mail address,
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| investment or ROI is 2500%.
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| | offer them something free like a report
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| You should take advantage of some of the
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| | or newsletter. Collecting the e-mail
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| free bidding information available at
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| | addresses will allow you to make future
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| This will give you deeper knowledge of
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| | sales to the same group of people and
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| pay-per-click strategy and allow you to
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| | create a targeted mailing list.
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| bid with an action plan. The site
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| | Finally, always, always, always double
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| includes information on budgeting,
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| | check the url in your GoogleAd, or all of
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| finding keywords, tracking your results
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| | this work will be for nothing. Before
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| and managing your campaigns. There is
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| | you launch your campaign, make sure those
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| also a keyword selector tool, a bid tool,
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| | clicks will get through so you can build
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| a return on investment calculator and a
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| | your list and sell the product.
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| cost per thousand calculator. These
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