| There are many steps that you can take when you | | | | calculator. These tools and additional information will |
| set up a Google Adwords campaign that will increase | | | | make you a savvier advertiser. |
| your bottom line. But first, you need to know a few | | | | When you are beginning your ad campaign remember |
| "vocabulary" terms that are important to understanding | | | | to use as many targeted keywords as you can. Use |
| Adwords. | | | | keyword variations for example tennis rackets, tennis |
| *broad match-This is the default setting for Adwords. | | | | racket and tennis racquet. You can also try using |
| Broad keyword matching will produce many | | | | misspelled words, and as many spelling variations as |
| impressions with few results. For example, if your | | | | you can think of. Your increase your chances of |
| keyword is tennis shoes your ad will show up when | | | | getting clicks at a cheaper rate because many of the |
| anyone enters tennis or shoes in any order, and with | | | | keywords you choose will be less popular. Also, limit |
| additional terms (ie: red tennis shoes). If you have a | | | | your geographic area to just a few countries (ie: U.S. |
| small niche, a broad match can give you a lot of | | | | and Canada only). Once you've established success in |
| exposure however, your cost per click will be higher at | | | | these regions you can expand to other markets. |
| first. | | | | With regards to pricing your bids, try to start your bids |
| *negative keyword-This stops your ad from being | | | | high to see where the traffic is and then you can cut |
| shown if someone uses that keyword in their search. | | | | back to economize your advertising dollars. If most |
| To use negative keywords, simply place a minus sign | | | | bids are at 25 cents, and the top bid is $5.00 then the |
| in front of the phrase. For example, if you want to | | | | top bidder is trying to control the #1 spot. In a case like |
| avoid freebie seekers, use -free in your keyword list. | | | | this, you can bid $4.99 and only have to pay 26 cents. |
| *phrase match-A phrase enclosed in quotes (ie: "red | | | | Check your bids regularly to make sure #1 doesn't |
| tennis shoes"). This will ensure that you ad will be | | | | underbid you. However, try not to get caught up in a |
| shown to anyone searching for that specific phrase in | | | | bidding war. There are ways to drive traffic to your |
| that order and may include additional phrases. | | | | site without killing yourself financially. |
| *exact match-A phrase enclosed in brackets (ie: [red | | | | You should study your competition carefully. Look at all |
| tennis shoes]). Using exact match will show your ad | | | | of the ads that place on the first page of Google. See |
| only when the customer enters those words in that | | | | if you can apply anything from their ads to your writing. |
| order and no others. | | | | There is nothing wrong with copying a popular ad |
| *conversion rate- The number of visitors who actually | | | | formula. |
| buy something. With 100 visitors and 3 sales, your | | | | Even as an affiliate it is essential to collect the e-mail |
| conversion rate is 3%. | | | | addresses of your prospects. Having a way to |
| *return on ad spend-The number is calculated by | | | | contact potential customers will allow you to sell more |
| measuring how many dollars you take in versus how | | | | than one time. You can collect e-mail addresses with |
| much you spend on advertising. If you spend $1,000 | | | | an exit pop up for those who do not buy. You can |
| and take in $5,000, your return on ad spend is 500%. | | | | also have a newsletter offer page before the main |
| *return on investment-If you spend $1000 to make | | | | sales page of the affiliate program. When you collect |
| $50,000 then the return on your investment or ROI is | | | | the e-mail address, offer them something free like a |
| 2500%. | | | | report or newsletter. Collecting the e-mail addresses |
| You should take advantage of some of the free | | | | will allow you to make future sales to the same group |
| bidding information available at This will give you | | | | of people and create a targeted mailing list. |
| deeper knowledge of pay-per-click strategy and allow | | | | Finally, always, always, always double check the url in |
| you to bid with an action plan. The site includes | | | | your GoogleAd, or all of this work will be for nothing. |
| information on budgeting, finding keywords, tracking | | | | Before you launch your campaign, make sure those |
| your results and managing your campaigns. There is | | | | clicks will get through so you can build your list and sell |
| also a keyword selector tool, a bid tool, a return on | | | | the product. |
| investment calculator and a cost per thousand | | | | |