Wei Shi: building a world-class production base of the racket

   of the racket.
    Xiamen City, the First International Sporting    
Goods Fair, located in the northern industrial zone of    Pan Jian-Wei Shi's assistant general manager,
Jimei Vespa carefully prepared Sporting Goods Co.,said the company can be officially put into operation as
Ltd. 6 Expo booth to become a major bright spot.scheduled by the end of 2002, depends on Xiamen,
Visteon Corporation introduced a group of famousJimei District, two levels of government for their great
forefront of the industry representative of newsupport. Various functional departments in implementing
products, with its refreshing design and development ofthe service door, occasional visits, one-stop service
philosophy, has attracted community, in front of theoffice efficiency for the company's location, project,
booth stopped watching. A variety of new badmintonplanning, construction, and link to save a lot of time;
rackets, tennis rackets, sports enthusiasts are buying,commissioning Jimei District Chamber of Commerce
Wal-Mart, Trust-Mart and other large trade groupshas actively enterprises solve labor management
have expressed intent to purchase the procurement.issues, which eliminates many unnecessary troubles;
The face of unlimited business opportunities, China'sgreatly reduce the burden on enterprises, tax cost of
vice president of sports goods, Visteon's chairman,almost zero. Although the manufacturers have started
Chen Cun-yi say with confidence that Visteon willproducing more than a year has only one time, but the
seize the opportunity to create world famous brand,support of governments at all levels, enterprises are
the Xiamen Vespa racket into a world-classable to conquer the plight of the sudden outbreak of
production base.atypical pneumonia. SARS in 2003, many foreign
   customers stop looking and has always been
    China-Hong Kong joint venture betweenexport-oriented companies at once Visteon lost a
Visteon Corporation created in 1986 in Shishi. At thatlarge number of internationally renowned brands
time the company is only a twenty or thirty peopleproduction orders. SARS has awakened the people to
artisanal small factories, producing varieties of a single,dust off the sports consciousness, igniting a national
confined to the domestic sales market. 10 years, thefitness of the prairie fire. When companies are getting
company experienced entrepreneurship, take off,in Guangdong, Beijing, Hebei, Inner Mongolia and other
import, innovation and continuous development andplaces a high incidence of the epidemic sent many
leap Visteon Corporation in China and world sportsorders. As a result, the company promptly adjust
gradually become an important force in themarketing strategies to vigorously produce varieties
manufacturing industry has become the manufacturingsuitable for the domestic market. 2003 Vespa's the
badminton rackets, tennis rackets, squash rackets anddifficulties, 2.5 million sales of various products, the
supporting products Professional manufacturer. In orderoutput value 30 million yuan and exports worth more
to reduce business operating costs, attract and retainthan 300 million U.S. dollars.
more talented people to meet the needs of    
enterprises to further develop, Visteon's opening phase    Into the new year, Visteon is targeting the
as early as convenient transportation and perfect theinternational market, has in Southeast Asia, North
investment environment, government services and aAmerica, the Middle East, the European Union and
strong sense of the Xiamen Special Economic Zone inother regions of dozens of countries have completed
2000, spent 1000 million yuan in the Jimei north industrialthe registration, so that exports to countries and
scale development projects in two years time, set upregions more than 40 countries in the world to
an area of 30 mu, building area of up to 3 millionestablish relatively stable since the sale of marketing
square meters of garden-style industrial park, theand branding agency, so that the total number of
company has an annual output of 3 million into aexport products account for more than 80%. After
variety of high, mid-range racket the professionalsome effort, Vespa company's performance to a new
manufacturers, is the world's largest production baselevel.