| The sport of Tennis has a global following and is | | | | A recent study in America showed that Tennis is |
| perhaps one of the most glamorous media spectacles. | | | | among the top 5 sporting events in terms of |
| The tournaments are scheduled all over the world and | | | | commercial appeal and fan following. The profile gets |
| it has spawned superstar players who have a | | | | a major boost during the four Grand Slam events that |
| celebrity like following. The business side of the sport is | | | | are the most prestigious and marquee tournaments of |
| worth billions of dollars in merchandizing, sponsorships, | | | | the tennis calendar. The game has indeed come a long |
| media broadcasting and tickets. The tennis equipment | | | | way from the 18th century origins which was started |
| is sold all over the world and is one of the most | | | | on the croquet grounds of Birmingham in England. The |
| lucrative merchandizing business. | | | | popularity of the game is attributed to |