| The sport of Tennis has a global following and is | | | | is due to the merchandizing of tennis products. There |
| perhaps one of the most glamorous media spectacles. | | | | are stores all over the world that sell tennis clothing, |
| The tournaments are scheduled all over the world and | | | | racquets, balls and shoes both online and offline. The |
| it has spawned superstar players who have a | | | | endorsement of superstars like world No. 1 Roger |
| celebrity like following. The business side of the sport is | | | | Federer has had a huge impact on the sales of tennis |
| worth billions of dollars in merchandizing, sponsorships, | | | | products. There are many products that have been |
| media broadcasting and tickets. The tennis equipment | | | | specially designed keeping his image and lifestyle in |
| is sold all over the world and is one of the most | | | | mind. |
| lucrative merchandizing business. | | | | Similarly there are other tennis stars like the legendary |
| A recent study in America showed that Tennis is | | | | Steffi Graf and Serena Williams have brought massive |
| among the top 5 sporting events in terms of | | | | attention and commercial appeal to several tennis |
| commercial appeal and fan following. The profile gets | | | | products. Over the years technology has played a |
| a major boost during the four Grand Slam events that | | | | huge part in redefining and redesigning these products |
| are the most prestigious and marquee tournaments of | | | | as well. |
| the tennis calendar. The game has indeed come a long | | | | The Modern Edge And Technology – How Tennis |
| way from the 18th century origins which was started | | | | Racquets Have Been Revolutionized |
| on the croquet grounds of Birmingham in England. The | | | | In the 60s and 70s the rackets were made of wood |
| popularity of the game is attributed to | | | | and aluminum. We all remember Jimmy Connors |
| • Global media attention and increase in the | | | | popularizing steel rackets with wired string loops from |
| number of tournaments and matches splayed each | | | | the mid 70s. But the slow and relaxed tennis has |
| year | | | | paved the way for power tennis. The serves touching |
| • Superstar status of the top players that | | | | over 150 mph is only possible with advent of new |
| have become sports icons | | | | technology in tennis racquets and balls. |
| • Brand endorsements of not just tennis | | | | The racquets are now made of graphite and carbon |
| related products but a diversified portfolio of consumer | | | | and the strings are polyester or nylon. This has |
| items like cars, food products and even high-end | | | | completely revolutionized the game and its current |
| couture | | | | powerful and super fast shots that have invoked |
| The Merchandizing Business – Global Sales Of | | | | major attention. These latest line of tennis equipment is |
| Tennis Equipment | | | | widely available and distributed across the tennis |
| A very large part of the success of tennis as a sport | | | | stores all over the world. |