| -- End Ad Box ---> | | | | on the internet. So, if you sell the information about |
| If you look at internet marketing a great metaphorical | | | | how to do it, that’s like selling the picks and |
| picture would be selling shovels. This will give you a | | | | shovels. However, it is also important to build the |
| good understanding of how internet marketing works | | | | infrastructures to be able to support that. For example, |
| and how best to approach it if you decide to enter into | | | | there are software programs out there that people |
| that niche. | | | | need — for example, autoresponder software |
| In the Internet Marketing Dirt I did talk about selling | | | | or Audio Generators, the audios. You’re |
| Shovels. Actually, I said you want to sell picks and | | | | basically selling the picks and the shovels when |
| shovels... let me explain. | | | | you’re selling the audio programs that people |
| If you look at the history of the Gold Rush, think about | | | | need. That’s like selling the shovels. Selling |
| who made the most money. Was it the prospectors, | | | | teleconferencing services is also like selling picks and |
| the people going out looking for gold? Actually, it | | | | shovels as well. |
| wasn’t them. Not many of them made money. | | | | If you’re in a non internet marketing related |
| They didn’t really find gold or find enough gold | | | | niche like tennis you can use the same analogy. |
| to really become rich. The ones that made it rich during | | | | Instead of selling picks and shovels you can sell the |
| the Gold Rush were the ones that built the stores that | | | | information on tennis, but you can also sell your market |
| sold the picks and the shovels and the pans and | | | | the tennis rackets and tennis items they’ll need |
| everything else to the people that were out digging for | | | | to play a better game. Basically that’s kind of |
| the gold. So if you look at it that way you can get a | | | | what we’re talking about. |
| better understanding of how you should monetize your | | | | You have to sell your market something that they will |
| internet business. | | | | continuously need and that’s where |
| Let’s look into internet marketing for a good | | | | there’s a lot of money made. So what you |
| example. There are a lot of people out there that want | | | | want to do is you want to look inside your |
| to do internet marketing which, you know, is like gold | | | | marketplace. |