| If you're serious about making money online, then you | | | | patty maker, and so on. |
| need to do research even before you build your | | | | This distinction is important because it can make a big |
| website. If you're trying to make money on the internet, | | | | difference when you decide whether you should |
| you need to understand keywords. The best way to | | | | pursue a specific market or keyword. When you run |
| understand keywords is to go to the best, free | | | | the same search with the "Exact" match on, the |
| resource available - Google's Keyword Tool. | | | | results are very different. There are only 60,500 |
| You may have heard about the Keyword Tool. You | | | | matches for the keyword "hamburger." If you do not |
| may have even used it, but many people don't | | | | understand the difference between the two match |
| understand its full potential. The Keyword Tool can be | | | | types, you can make a mistake that will cost you 4 |
| customized to give you the exact information you're | | | | million visitors. That's a big mistake. |
| looking for. | | | | When you use "Phrase Match" it falls between broad |
| First, you have three different "Match Types" to | | | | and exact. Phrase match will return matches with the |
| choose from when you run a search in the Google | | | | phrase you type in exactly, as well as variations of |
| Keyword Tool. By default, it runs a "Broad" search | | | | that. For example, if you type in "tennis shoes," using a |
| when you type in your phrase or keyword. The Broad | | | | phrase match type, you will get results for tennis |
| search results give you the largest numbers. Broad | | | | shoes, red tennis shoes, blue tennis shoes, tennis shoes |
| search results include all related keywords that include | | | | stores, and so on. |
| that word or phrase. | | | | Using "tennis shoes" as the keyword phrase, a broad |
| For example, if you type in "hamburger," without | | | | search would return results for any keyword with |
| quotes, Google will tell you that there are over 4 million | | | | tennis or shoe in it, in any order. An exact search |
| searches, globally, for the phrase hamburger. However, | | | | match will only give you the search results for "tennis |
| when Google gives you that result, it also includes | | | | shoe." Depending on the reason you're using the |
| every other keyword that includes that phrase, such | | | | Keyword Tool, you should be sure to search under the |
| as hamburger recipes, hamburger calories, hamburger | | | | proper match type. |