| Indian tennis stars, Mahesh Bhupathi and Sania Mirza, | | | | next five years. |
| became the first Indians to win a Grand Slam mixed | | | | Bhupathi and Sania Mirza are the brightest names in |
| doubles at Australian Open 2009, sponsored by Kia | | | | the country since the two have become celebrities |
| Motors in Melbourne. For Bhupathi, the victory of mixed | | | | after the most valuable victory achieved in the final |
| double Australian Open was his 11th Grand Slam title | | | | mixed doubles tennis tournament. Today, many car |
| while Mirza celebrated her first success. | | | | manufacturers take this route to strengthen their |
| Kiaâs Association with Australian Open | | | | presence in the market. Even leading car player like |
| Kia partnered with the Australian Open with a | | | | Maruti Suzuki is associated with adventurous sports |
| marketing blitz to promote brand awareness and | | | | and tournaments and takes this as an lucrative |
| provide impetus for growth. Since its first association | | | | opportunity for growth. Even Kia Motors follow the |
| with the Australian Open in 2002, Kia motors has | | | | same agenda and plans to continue this partnership |
| continuously been an active part of the tournament | | | | with Australian Open. |
| and now the company reaffirms its association for the | | | | |