Next Generation Tennis Shoes

When you were a kid you had at least two pair ofsubcategory in sports apparel; the shoemaking industry
shoes. One pair was your "good" one your motherthat is now worth billions. The sneakers' demand
referred to as your "dress shoes," while the other pairemerged as athletes drew spectators to games and
was your "everyday" shoes, most probably of athleticscientists invented new ways to accelerate human
nature. These shoes, specially designed for sportinglimits and improve athletes' scores.
activities, were given the generic name "athletic shoes,"The dictionary defines the athletic shoe or sneaker as
which is still considered a category that consists of"a sports shoe usually made of canvas and having
running, basketball and tennis footwear.soft rubber soles; also called tennis shoe." As today,
Originally introduced as part of the sporting apparel,uppers can be of leather, nylon, canvas, plastic, or
athletic shoes are now worn as part of a casual look.combinations of these, and the shoe bottom surface
Going for a walk, running across the shore, or playinghas come to include any type of natural or synthetic
outdoor games, are examples of the instances thatrubber soles, tennis shoes are not equivalent to any
people of all ages select to wear them. But how did allother type of athletic shoe types. Sure, the term
begin and why do more and more different types of"tennis shoes" has become a generic term for athletic
athletic shoes being produced?shoes, but this should not give the wrong impression to
It is much more than the supply and demand curve, butpeople that all sports shoes are the same or that one
it all comes down to that. Modern sneakers haveshould wear them interchangeably regardless of the
beginnings in various sports shoes. One ancestor is thegame/sport played.
expensive British upper-class footwear of the lateRunning shoes on a tennis court, for example, are a
1800s, used for lawn tennis, cricket, croquet, and at thesprained or broken ankle waiting to happen. Running
beach. While at the turn of the twentieth century,shoes are built with a thick, soft heel to maximize
football and baseball players wore essentially thecushioning for straight-forward, heel-to-toe foot
same shoe type as before, the leather high-toppedimpacts. Playing tennis is all about sudden starts and
lace-ups with leather soles and cleats, the need tostops, as well as moving quickly from side to side. The
have footwear that provided a good grip onto thetrouble is that, during extreme stopping, cornering, and
ground was the reason why a variety of lightweightpivoting, if the sneaker's outsole is too rigid, the tennis
shoes were introduced.player loses contact with the playing surface, which
Special shoes that would allow runners to move andresults in a loss of footing.
lead to positive results, like increasing their speed andIn addition, since runners do not usually move sharply
thus, their competitiveness, were ordered. Thus, as thesideways, while "on the run," the running shoe sole is
need for greater speed increased, so did the athletictotally unsuitable for the sideways movements a tennis
shoes' number and styles. By refining and improvingplayer makes.
the shoes' traction, sportswear companies created a